What about Idea Factories
I recently read in a weekly business publication how a well-known major search/e-mail corporate entity is attempting to out smart its competition with fresh thinking. How it has broken down its technical-nerd group thinking to get at innovation.
However, has it occurred to the company that they are heavily communicating with consumers? That places them in an ideal position for a number of services those consumers are not presently receiving?
And which they can get at extremely low relative cost? That is, relative to what that search/e-mail corporation is spending today to get a leg up on competition, in order to add to low-risk earnings growth?
Earl Weinreb

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